Goals - to live without them or to run a business without them is to just merely exist and not grow at all.
A business without goals will perish very quickly most assuredly.
A life lived without goals, is to go day by day, letting the tides of events caused by others guide our way.
Only by placing goals ahead of us do we ever take command of our life's path and get to exercise at least a modicum of control over events that happen our way.
The great thing about goals is they exist only as long as they are not attained. Once accomplished, they disappear into the past, and are often replaced by new goals.
Goals, therefore, are perishable, with hardly any remembrance for some of them, while the knowledge and experience gained in the effort to accomplish the goals remains with us forever.
It is the goals which are not easily attainable that always drive us beyond our normal boundaries of capabilities and make us excel to the next quantum levels of accomplishments.
Efforts yielding rewards by themselves, is a great human concept for Data, an android, to understand and emulate.
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